The family of a child who died in a Winnie the Pooh bassinet has sued the Walt Disney Co., alleging the company allowed sales of the bassinets despite a flawed design that had been linked to another baby’s death.
The bassinet had a drop-down side for easy access, but the design created a gap where babies could slide through and hang to death. The child was 6 months old when she was strangled.
Shortly after the child’s death, the U.S. Consumer Product Safety Commission directed retailers to stop selling the bassinets, which were manufactured by Simplicity Inc. Disney’s consumer products division licensed its Winnie the Pooh name and image to Simplicity.
The suit, filed in California state court in Los Angeles, raises questions about a common practice in the nursery products industry: Are companies that license their names and characters to other manufacturers responsible when those products turn out to be deadly?